Launched in 2018, the Payal Keyal brand is a testament to the fusion of heritage and innovation. Drawing inspiration from the grandeur of Mughal architecture and the timeless elegance of French Gothic artistry, her designs reimagine traditional aesthetics with a contemporary touch. Intricate embroidery, influenced by Baroque paintings and enhanced with techniques like Cutdana, Swarovski embellishments, pearls, beads, and sequins, define the exquisite detailing of her creations.

Known for her flamboyant wedding dresses, Payal has carved a niche as a designer who blends opulence with avant-garde elegance. Her portfolio extends beyond bridal wear to include sarees, lehengas, gowns, Anarkalis, Shararas, and Indo-Western ensembles, each piece resonating with her unique style. Her mastery lies in crafting outfits that are both versatile and breathtaking, making her a favorite among fashion-forward divas in India and across the globe.

Her talent has earned her international acclaim, with her work showcased at prestigious events like Indian Wedding 2017 and Budapest 2017 in Hungary. Her designs were celebrated for their impeccable grace, intricate craftsmanship, and ability to blend tradition with modernity, solidifying her reputation as an innovator in bridal couture.

Payal describes the design process as a deeply spiritual journey. “The moments in which I am involved in the process of designing feel almost spiritual to me. It connects my soul to the expression of my deepest emotions and sensibilities,” she shared with Forbes. This heartfelt connection enables her to create masterpieces that balance her traditional roots with imaginative freedom, resulting in designs that are both personal and transformative.